The Conscious Food Co opened it Nailsea shop at 123 Station Road at 9am on Wednesday, July 12, and its first customer was Colin Badger who bought fillet of smoked haddock for his tea.

On day one the shop sold more than 100 homemade fish cakes, all its in-house monkfish kebabs and had to replenish its fish counter three times.

Manager Liam Gray reassured customers they will restock by day two but as fish filleting is an art do expect a small wait while they prepare fresh fish.

Boss Jonny Burnett is used to giving customers what they like including supplying sea bass to the tour catering team cooking for rock legend Sir Elton John last year.

Jonny, 26, from Nailsea, also supplied fresh fish to the Capital Radio Jingle Bell Ball at the 02 where stars including Stormzy, Ed Sheeran and Taylor Swift performed.

Jonny set up the Conscious Food Co after lockdown and now delivers fresh fish - bought from Brixham Fish Market in Devon each day - to more than 50 restaurants across Bristol and the south west.

Jonny started his career working as an apprentice chef at River Cottage before moving on to work for Raymond Blanc at the two Michelin starred Le Manoir in Oxford.

He then went on to set up his own restaurant - The Post Box Eatery in Claverham - aged just 19-years-old.

After running his own restaurant for a year Jonny decided to take a break from cooking but picked up his chef whites again during lockdown, setting up a community meals scheme in North Somerset.

The scheme, working with 80 volunteers, saw Jonny and his team make meals out of donated food.

A massive 17,000 free meals were handed out during the first Covid pandemic lockdown.

When lockdown eased Jonny returned to cooking and spent a year working as a private chef for a billionaire businessman in St Tropez.

After returning home he set up the Conscious Food Co and began selling fish door to door and then expanded his business to start supplying local restaurants.

Now Jonny and his team collect fresh fish from Brixham Market each day and deliver to more than 50 restaurants including some of the region’s finest eateries including Escala in Clevedon and the The Lido in Bristol.

The new fishmongers is in the former BetFred in Nailsea.

The new 1,000 sq ft store sells a wide range of fish from wild sea bass and lobster to turbot and lemon sole - all sourced from the day boat fishermen supplying Brixham Fish Market.

Jonny said: “The response to the news of the Conscious Fish Shop opening has been amazing.”

“The fish we source is of the highest quality and comes fresh off the small, independent day boats which means it is sustainable and we can be sure where we are buying it from.”

Jonny also plans to run fish filleting and preparation courses at the new shop as well as providing recipes to customers.

Hundreds of Nailsea People readers took to our Facebook page to say how much they appreciated the new shop and Emily Allen shared the delicious tea she made for her children with filleted red mullet – amazing.